Launched in Tokyo in 2011 by former Issey Miyake designers Keita Ikeuchi and Mihoko Mori, And Wander began as a passion project. The founders - avid hikers themselves - felt that outdoor clothing was either too technical or too plain. Their goal? To create gear that combines the rugged functionality needed for mountain trails with the aesthetic subtlety and style of city wear.
From the start, they aimed to “bring the sensibilities of fashion to the outdoors”, merging performance fabrics and ergonomic construction with minimalist Japanese design. What resulted was a fresh perspective on outdoor apparel - one that speaks to both hardcore hikers and urban adventurers, making outdoor gear versatile enough for a hike or a daily commute.
Today, And Wander occupies a unique space at the intersection of technical performance, understated design, and lifestyle-driven wearability - a balance between nature and city, function and fashion.
AW25 Leans Into And Wander's Strengths
This season And Wander doubles down on their dual-purpose vision: pieces built for shifting climates, unpredictable weather, and a lifestyle that moves between natural landscapes and urban scenes.
We have seen updated staples like weather-resistant outerwear, functional hoodies, and layering essentials - all designed to stay relevant across seasons, terrains, and daily routines. At Yards Store, these new additions are a perfect nod to a lifestyle that values adventure and subtlety.
And Wander Loose Fitting Rain Jacket
A lightweight, weather-ready shell made for sudden downpours and spontaneous outings. Easy to layer, impossible to beat for everyday versatility.
And Wander Alpha Direct Hoodie 2
Warm, breathable and ridiculously comfortable - the perfect mid-layer for unpredictable days or cool city nights.
And Wander Sweat Pullover
Clean, simple and crafted with signature Japanese attention to detail. A go-to staple for layering or lounging.
Shop The AW25 Collection now online at Yards Store
