London-based menswear label founded in 2015 by Central Saint Martins graduate Nicholas Daley. Born in Leicester to a Jamaican-British father and a Scottish mother, Daley draws on both sides of his heritage, from his family's
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Nicholas Daley FAQs
Nicholas Daley is a London-based menswear designer who launched his label in 2015 after graduating from Central Saint Martins and working on Savile Row. Born in Leicester to a Jamaican-British father and a Scottish mother from Dundee, his collections explore the meeting point of fashion, music and cultural identity. He has won the BFC/GQ Designer Fashion Fund, been an LVMH Prize finalist, and received the 2025 Pratt Fashion Visionary Award.
Nicholas Daley works with a network of artisan makers in the UK and beyond. Key production partners include Lochcarron of Scotland for woven tartans, Halley Stevensons in Dundee for waxed cotton, Nutscene Twines in Forfar for jute, and knitwear specialists Scott and Charters and William Lockie in the Scottish Borders. His mother Maureen leads a group of hand-knitters in the Midlands who produce the brand's wool accessories.
Nicholas Daley has collaborated with George Cox, Fred Perry, Carhartt WIP, Clarks Originals, Adidas Originals, Mulberry, Lavenham, Lyle and Scott, Flower Mountain, G.H. Bass, Umbro, Gitman Bros. Vintage and Subsun eyewear, among others. Yards Store stocks the Nicholas Daley x George Cox Rebel Derby shoe.
The Reggae Klub was a club night run by Nicholas Daley's parents, Jeffrey and Maureen Daley, across Scotland from 1978 to 1982. It was one of the first reggae club nights in the country. The club is a recurring theme in the brand's collections, appearing on graphic T-shirts, woven labels and collection titles, including the Reggae Klub T-shirt available at Yards Store.
Nicholas Daley's awards include the BFC/GQ Designer Fashion Fund (2022), the BFC Fashion Trust Award (2021), the International Woolmark Prize semi-final award (2019) and the Pratt Fashion Visionary Award (2025). He was an LVMH Prize finalist in 2020 and was nominated for BFC Menswear Designer of the Year at the British Fashion Awards in 2024 and 2025.
Yes. Yards Store stocks Nicholas Daley jackets, shirts, knitwear, graphic T-shirts and jeans, alongside the Nicholas Daley x George Cox Rebel Derby shoe. Shop online with free UK delivery on orders over £50, or visit our stores in Manchester and Sheffield.












